ChargePoint Hires Colleen Jansen as Chief Marketing Officer
Marketing strategist to lead business-to-business and business-to-consumer marketing to continue growth in electric vehicle charging network
Campbell, Calif. — ChargePoint, the world's largest and most open electric vehicle (EV) charging network, today announced the addition of Colleen Jansen to its leadership team. As the company's Chief Marketing Officer, Jansen will oversee the company's marketing efforts to EV charging station owners, drivers and industry partners across a number of verticals, including workplace, commercial real estate, utilities and residences.
"Colleen's deep expertise in business-to-business and business-to-consumer marketing is a perfect fit for our dual audiences of EV charging station owners and drivers," said Pasquale Romano, CEO of ChargePoint. "Communicating the benefits of EV charging to multiple stakeholders is key to our success, and we're excited to have Colleen on board to generate awareness and education among key stakeholders as transportation continues to evolve."
"I've been driving an EV for five years, so I understand the rewards of driving electric firsthand and am excited to show others the value of driving a better way," said Jansen. "The EV charging market will continue to grow rapidly as EV adoption accelerates and I look forward to working with the ChargePoint team to shape this market and deepen our leadership position."
Jansen is a marketing strategist with 20 years of experience in business-to-consumer and business-to-business marketing in early stage privately held companies, as well as publicly traded firms, including Intuit, LinkedIn, Yahoo and Microsoft. Prior to joining ChargePoint, she was Vice President, Marketing at Jive Software, where she established Jive's position in the collaboration market, recast the mobile strategy and won leadership positions in all category reports. Previously, Jansen led global marketing at LinkedIn, driving awareness and member growth alongside a rapidly growing member base of 330 million. In addition, her team successfully entered new markets around the world. She holds a B.S. from California State University, Fresno.