Madison Gas and Electric to Expand ChargePoint Network for Electric Vehicles to 24 Stations in and Around Dane County

Public Demonstration Project Looking for EV Driver Volunteers

Madison, WI, September 28, 2010 – Coulomb Technologies and Madison Gas and Electric today announced plans to install 18 additional ChargePoint® Networked Charging Stations for electric vehicles in and around Dane County.  The new stations will bring the total number of ChargePoint stations to 24 within the community.  The new Level II (240V/30A) charging station allocation and installation is made possible through a Department of Energy grant to MGE and will be available to the community for the duration of the three year public demonstration project.  Locations for the charging stations are still being determined but are expected to be located in 10 highly trafficked areas within the community.   All charging locations will be free and available to the public. Coulomb Technologies’ Midwest distributor Chicago-based Carbon Day Automotive is partnering with MGE to distribute the stations as part of the project.

“Madison is planning for the widespread adoption of electric vehicles today,” said Laura Williams, MGE Market Development Manager.  “In order to learn about time of use, length of charging sessions, the amount of electricity used and how EV charging coincides with home electricity use, we are looking for volunteers to help us collect this data.  The data collected will assist us in how we can better serve our customers and plan for EV in our community.”

Consumers interested in the program can sign up at the MGE site for more information.

“Coulomb’s advanced networking software is the reason why MGE is able to accurately track and monitor usage of EV drivers’ activities,” said Richard Lowenthal.  “We are proud to play a large role in the communities future adoption of alternative fueling vehicles.  In the coming months residents of Wisconsin will see these new vehicles on the road and the community will be EV ready.”

Coulomb’s ChargePoint® Network is open to all drivers of plug-in vehicles and all manufacturers of plug-in vehicle charging stations. ChargePoint Network’s unique features include:

  • The ability for the station owner to set fees for use of their stations (including free charging)
  • The ability for drivers to access stations without a subscription via contact-less credit cards (Visa, MasterCard, AMEX, and Discover) 
  • 24/7/365 telephone driver support via a toll free number on all charging stations
  • Smart Grid ready with built in Utility Grade Metering,  Time of Use (TOU) pricing and Demand Response (DR) control
  • Multiple Smart Phone applications (iPhone and Blackberry) to find unoccupied stations and navigate to them
  • The lowest operating cost possible due to real-time operational monitoring, alerts, diagnosis, and control of millions of stations

About MGE

MGE Energy (Nasdaq: MGEE) is a public utility holding company. Its principal subsidiary, Madison Gas and Electric (MGE), generates and distributes electricity to 138,000 customers in Dane County, Wis., and purchases and distributes natural gas to 142,000 customers in seven south-central and western Wisconsin counties. MGE's roots in the Madison area date back more than 150 years.

About Carbon Day

Carbon Day Automotive (Chicago, IL) is the leading electric vehicle charging station company in the Midwest as the exclusive distributor for Coulomb Technologies in 10 states which includes Illinois, Wisconsin, Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas, and Lake County Indiana.  Please visit www.CarbonDayAutomotive.com for more information.

About Coulomb Technologies, Inc.

Coulomb Technologies is the leader in electric vehicle charging systems and application services, with the ChargePoint Network now operating in 14 countries, and Network Operations Centers in the U.S., London, and Hong Kong. Coulomb provides a vehicle-charging infrastructure, with an open system driver network: the ChargePoint Network provides multiple web-based portals for Hosts, Fleet managers, Drivers, and Utilities, and ChargePoint Networked Charging Stations ranging in capability from 120 Volt to 240 Volt AC charging and up to 500 Volt DC charging. For more information, follow Coulomb on Twitter at twitter.com/coulombevi. To request a charging station in your area, visit www.mychargepoint.net/request-station.php. To download the ChargePoint iPhone App, click here.