New Report: Florida’s Advanced Energy Market is $6.2B in Revenue in 2014 – Surpassing Agricultural Exports

Building Efficiency is Largest Market Segment, at $2.9B in Revenue; Advanced Electricity Generation and Advanced Transportation Each Hit $1.2B, as Sales of Hybrid and Electric Vehicles Take Off

National Business Association, Member Companies Set Sights on Florida Growth

Washington, DC - The advanced energy industry is a major economic force in Florida, at $6.2 billion in 2014 revenue, according to the first comprehensive analysis of the advanced energy market in the state. Advanced energy outpaced the state’s agricultural exports, which totaled $4.2 billion in 2014.

Florida constitutes nearly 4 percent of the total U.S. advanced energy market, with building efficiency, electricity generation, and advanced transportation the largest segments of advanced energy business in Florida.

The market report, Advanced Energy in Florida, is available for download at http://info.aee.net/advanced-energy-in-florida.

Advanced Energy in Florida was produced by Navigant Research, a leading market research firm, for Advanced Energy Economy (AEE), an association of businesses focused on making the energy we use secure, clean, and affordable. Advanced energy is defined as a broad category of technologies and products, made up of the best products and services in seven major industry segments: building efficiency, electricity generation, transportation, fuel production, industry, electricity delivery and management, and fuel delivery.

This report marks AEE’s entry into Florida as an organization.

“Advanced energy companies are creating jobs and contributing to economic prosperity for the state of Florida and our nation,” said Graham Richard, CEO of AEE. “From building efficiency to solar power and electric vehicles, Florida has the potential to become a leader in advanced energy technologies and services, with significant benefits for customers and the state’s economy.”

Highlights of Florida’s advanced energy industry and its potential for growth include the following:

  • Florida is third in the nation for rooftop solar potential and 13th in installed capacity today.
  • Florida has the fourth highest potential for commercial Combined Heat and Power (CHP), the most efficient use of fossil fuels for both thermal and electric power, at 5,339 MW.
  • Florida Power & Light Co. has deployed almost 5 million smart meters, reaching its entire customer base.
  • Drive Electric Florida forecasts an increase in plug-in hybrid electric vehicles (PEVs) in Southeast Florida from 1,074 PEVs today to 74,000 within a decade.
  • Florida has the sixth highest potential for biogas generation from landfills, wastewater treatment, and organic waste.
  • Florida is home to some of the first commercial cellulosic biofuel plants in the world.

Florida’s advanced energy market is led by the building efficiency sector. With companies like Johns Manville and Philips active in Florida, the $2.9B Building Efficiency market includes technologies such as geothermal heat pumps, commercial energy-efficient retrofits, energy efficient lighting and controls, and building energy management systems.

Electricity generation and transportation came in second and third in Florida, with revenue of $1.2 billion and $1.1 billion respectively. Natural gas has almost entirely displaced petroleum fuels, which supplied one-sixth of generation in 2002, and reduced coal’s share from one-third to 21 percent. There are a number of notable utility solar installations, as well as some large commercial installations, and solar services companies stand poised to make the most of the Sunshine State’s vast rooftop solar potential.

In transportation, Florida is already a leader, with revenue surpassing $1.1 billion in 2014 due to strong sales of electric and hybrid electric vehicles. Florida’s three U.S. Department of Energy (DOE) designated clean cities – Orlando, Miami, and Tampa metropolitan areas – have been strong drivers of advanced vehicle market adoption.

The report features profiles of advanced energy companies active in Florida, including EnerNOC, Harvest Power, Johns Manville, Landis+Gyr, and Philips Lighting.

“Since 2008, EnerNOC’s software and services have helped Tampa Electric to deliver significant energy savings to their customers while helping the utility manage peak power needs,” said Tim Healy, Chairman and CEO of EnerNOC. “Through technologies like demand response, which is available now and ready to deploy across the state of Florida, we’ve helped many utilities nationwide engage their commercial and industrial customers.”

“As the nation’s leading electric vehicle charging network, ChargePoint is witnessing firsthand the tremendous growth in Florida’s advanced transportation market, and we’re thrilled by the ongoing growth potential for EVs in the Sunshine State as drivers continue transitioning away from fossil fuels,” said Dimitrios Papadogonas, VP of Marketing at ChargePoint. “Demand for EVs will continue to increase as automakers roll out new electric models and as consumers realize the unparalleled performance, efficiency and sustainability these cars offer. Florida is well positioned to capitalize on this fast-growing sector and with more than 1,200 EV charging ports on our network alone, the state has already taken significant steps toward becoming an advanced transportation leader.”

“As this report shows, Florida has tremendous opportunity for solar power given its abundant resources and growing demand,” said Tim Rebhorn, Senior Vice President of Business Development for the Americas for First Solar, Inc. the largest U.S. solar module manufacturer and provider of integrated solar solutions. “First Solar has considerable experience working with utilities to develop economically competitive utility-scale solar PV systems that provide reliable peaking power, and we see tremendous opportunity for project development, construction jobs and creation of valuable solar generation assets.”

"Our Orlando renewable biogas facility demonstrates that we can convert tons of organic wastes that would otherwise be dumped into landfills into thousands of hours of clean energy for our communities," said Kathleen Ligocki, CEO, Harvest Power. "This marquee project proves to municipal waste managers that they can recycle their organic wastes, transform them into valuable clean power and stabilize long term costs for their rate payers while creating new economy jobs for Floridians."

“We understand the important role energy plays in our economy and are pleased to be working with leading utilities to ensure safe and reliable energy delivery in Florida and around the country,” stated Prasanna Venkatesan, Landis+Gyr's President and CEO for the Americas. “Through the application of communication, sensing and analytical technologies we help utilities operate the distribution grid most efficiently in this time of changing business models and renewable energy integration.”

“We see huge growth opportunity across the state of Florida, as companies, homeowners, government agencies and schools, seek to reduce their energy costs with more efficient lighting solutions - both indoors and outdoors,” said John Pouland, VP Government Affairs & Solutions, Philips Electronics North America. “Today, Philips has a strong presence in Florida with more than 500 employees in Winter Park, Gainesville, Boca Raton, Melbourne and Orlando - and we look forward to doing more."


About Advanced Energy Economy

Advanced Energy Economy is a national association of businesses that are making the global energy system more secure, clean and affordable. Advanced energy encompasses a broad range of products and services that constitute the best available technologies for meeting energy needs today and tomorrow. AEE’s mission is to transform public policy to enable rapid growth of advanced energy businesses. AEE and its State Partner organizations, which are active in 26 states across the country, represent more than 1,000 organizations in the advanced energy industry. Learn more at www.aee.net.