ChargePoint Partners with Customers to Give EV Drivers Deep Discounts Just in Time for the Holidays
A New Program Provides Exclusive Offers, Helps Businesses Find New Customers, EV Drivers Find New Experiences
Campbell, Calif. – The newest program from ChargePoint, ChargePoint Places, connects participating businesses to the largest community of electric vehicle (EV) drivers and provides EV drivers access to exclusive offers from destinations that offer charging. ChargePoint Places in a unique and innovative program where companies in retail and hospitality can increase their sales by promoting special offers and experiences to ChargePoint’s extensive community of EV drivers.
“By joining ChargePoint Places, businesses are highlighting their leadership in corporate responsibility and sustainability, and they’re attracting new customers who not only share their commitment to the environment but who also are a loyal customer demographic,” said Dimitrios Papadogonas, Vice President of Marketing with ChargePoint. “EV drivers strongly prefer businesses that offer EV charging. With Places, businesses find new customers and ChargePoint’s member drivers discover new companies that make them feel welcome.”
With studies indicating that more than 85 percent of EV drivers have higher than average household incomes, attracting these customers is good business. Businesses that participate in ChargePoint Places already have EV charging on-site; to drive visibility for the existing customer amenity, they create exclusive offers for EV drivers that ChargePoint then promotes to its driver community.
“As a full-service resort, The Meritage Resort and Spa attracts customers from around the world – but we’re also committed to serving local customers, and ChargePoint Places helps us do just that,” said Michael Palmer, General Manager for The Meritage Resort. “EV drivers prefer to stay where EV charging is easy and accessible. ChargePoint Places connects EV drivers to a world-class experience and connects us to a world-class customer.”
Businesses participating in the ChargePoint Places at launch include Hotel Strata in Mountain View, California, as well as The Meritage Resort and Spa and Odette Estate Winery in Napa, California. The program’s exclusive offers for EV drivers range from free or discounted EV charging, to free food and drinks, to other price reductions on room rates and additional special benefits.
“Taking our partnership with ChargePoint to the next level by becoming a Places-branded business was an easy decision because it’s good for our customers and it’s good for business,” saidAmanda Pier, Odette Estate Tasting Room Manager “We know EV drivers are great customers; joining Places will only help increase our exposure to this growing and loyal customer base.”
ChargePoint intends to announce more special offers from businesses in the coming months.