The Business of Charging | December 6, 2018

3 Actions You Must Take Now To Support Your EV Drivers


Colleen Jansen

Chief Marketing Officer and Senior Vice President, North America Policy

3 actions you must take now to support your EV drivers

Today, employees care about more than a paycheck. I saw it in my previous workplaces—from small startups to established enterprise giants like Intuit and Microsoft—and I see it every day at ChargePoint. I also see it in the organizations I work with every day in my role as Senior Vice President of North American Policy. In fact, 75% of Millennials say they’d take less money for the opportunity to work for a socially responsible company. The same number also believe that enterprise companies are in a position to tackle environmental issues like climate change.

Zero-emission EVs (ZEVs) don’t produce any greenhouse gas (GHG) emissions that contribute to climate change and, because most electricity in the U.S. is produced domestically, they also contribute to energy security here at home. That’s why, more and more, companies are offering EV charging to help attract and retain top talent. Here are three steps you must take now:

1. Offer EV Charging as an Employee Benefit

Employee charging his EV at work

Your current and future employees already want to drive electric. In fact, a recent Carmax survey found that over two-thirds of people say they’d be more likely purchase an EV if their employer offered charging. Prospective employees are even seeking out charging when considering where to apply. By offering workplace EV charging, you’ll be ahead of the curve and assured you’re attracting and hiring the very best talent. Discover why nearly 1 in 4 of Fortune’s “Best Companies to Work For” is a ChargePoint customer.

2. Take Advantage of Incentives

ChargePoint EV charging solution

Companies often cite the cost of installing infrastructure as a barrier to offering EV charging to their employees, but there are benefits to companies that go well beyond “just another employee perk.” Businesses that provide EV charging are not only closer to meeting corporate and government sustainability goals and mandates, they’re establishing their brand as a green leader. Today there are a number of government and utility incentives aimed at driving EV growth, including tax breaks, grants and rebates that help lower the upfront costs. Companies that invest in charging infrastructure now will save money today and benefit from first-mover advantage tomorrow. To see what programs are available in your area, visit our incentives page.

3. Make it Easy for Managers and Drivers

Sustainability reporting on CP dashboard

With a smart networked charging solution, managers can set a price drivers pay to charge (if applicable) using a range of criteria such as energy usage and time of day or session to avoid expensive utility demand charges during peak hours. A graphical dashboard with a detailed map shows the real-time status of each charging spot, making it easy to manage from your desk or mobile phone. For drivers, a Waitlist feature lets them queue themselves up for a spot from their mobile device when others are charging. ChargePoint is the world’s most open EV charging network, as well as the leading app for locating and using stations. In fact, most new EV owners sign up with ChargePoint. By choosing ChargePoint, you are assured of a future-proof solution that gives you, your employees and your customers unprecedented control of the entire charging experience.

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