The Business of Charging | 3/9/2021

The ChargePoint Partner Program: Paving the Way for Success


Adam Cook

Vice President, Channel Sales

ChargePoint Partner logo

Steve Jobs once said, “Great things in business are never done by one person.” Sure, going it alone can sometimes lead toward prosperity, but to go the distance, you really need a team. For instance, back in 2007, ChargePoint’s founders started an electric vehicle (EV) charging company before there was a single mass market EV on the road. That was a bold move by just a few people. But building the world’s leading electric fueling network has required a little help from our friends. Actually, a lot of help. Fortunately, ChargePoint has some of the best — and most loyal — friends in the industry.

Our global network of preferred distribution partners allows us to deliver products in volume and at scale wherever and whenever EV charging is needed. These premier partners also help support the electrical contractors who install the infrastructure necessary to make e-mobility a reality in cities, along roadways and throughout communities around the world. In fact, our partner program is specifically designed to give ChargePoint access to markets and verticals we couldn’t normally reach on our own. While we offer the best charging hardware, software and service solutions in the business, at the end of the day, it’s our diverse partnerships with value-added resellers and others that allows us to quickly identify need and leap into action to provide ChargePoint customers with the expertise they need to get the job done in the field.

ChargePoint Network

As the industry innovator, it’s no surprise ChargePoint pioneered the partner-first approach to EV charging. We know it can take years to build the trust and loyalty we enjoy with our partners, and we don’t take those relationships for granted. That’s why we’re reimagining the ChargePoint® Partner Program to make it easier than ever for our resellers, distributors and contractors to access the tools they need to succeed. And that’s not just talk. We’re investing heavily in our new ChargePoint Partner Portal, as well as other systems that will make it easier for our partners to succeed with us. In fact, we’ve doubled the size of our Channel Partner team in the past year, and we’re just getting started. We’re striving for nothing less than to provide the best partner experience through efficiency, transparent communication and swift problem-solving.

We’ve structured the program around the role our partners play in meeting the needs of our shared customers rather than around their relationship with ChargePoint. That will enable a more mutually beneficial and predictable framework, one that provides ample rewards for partners who help us find and enable more and happier customers. This new simplified approach creates value for our partners by increasing market opportunities and providing a single point of access to sales engagement and other resources. It also includes new tools to help partners grow their business revenue through new rebates and incentives and also gain greater visibility into opportunity management and performance metrics.

Man Installing ChargePoint Station

What’s happening in transportation today is a once-in-a-generation opportunity to be part of something both massive and monumentally important. The sea change in mobility presents opportunities for those with foresight, determination and a passion for excellence. From the very beginning, ChargePoint has been laser-focused on making sure every vehicle on the road — including those delivering goods — can run on electricity. In 14 years, we’ve never strayed from that mission. But going it alone has never been an option. ChargePoint knows that our partners are both our secret weapon and our superpower. By partnering with the best and brightest, there’s nothing we can’t achieve, including changing the world. That’s why we’re doubling and tripling down on our already best-in-class partner program. We have no intention of letting this moment pass us by — and neither should you.

Today, there are opportunities across the transportation ecosystem, from OEMs to installers, in verticals including government, utility and fleet. Do you have what it takes to be a ChargePoint partner?

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